We use your information in a number of different ways — what we do depends on the information.

The information below sets this out in detail, showing what we do, and why we do it.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

• Companies in the 4Cool Technology group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)
• Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Klarna where you choose to use their payment service
• We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.
How to stop marketing messages from AZATOM.com - You can stop receiving marketing messages from us at any time. You can do this:

• Through your account settings
• By clicking on the ‘unsubscribe’ link in any email
• By contacting our Customer Care team
• Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, as AZATOM comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at AZATOM, for example social media).

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target AZATOM banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of AZATOM (for example, your AZATOM search history, and the content you read on AZATOM) or on AZATOM banners or ads you have previously clicked on.

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

You have a lot of rights relating to your personal information:

• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the AZATOM website or other AZATOM services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use AZATOM.

We use cookies on our website. For more information on cookies, please see our cookie notice.

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

• Have any questions or feedback about this notice
• Would like us to stop using your information
• Want to exercise any of your rights as set out above, or have a complaint
• please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at customersupport@AZATOM.com or else through Customer Care via the AZATOM website contact us page. Or if you’d like to, you can write to us at:

AZATOM Online
4 Cool Technology Ltd.
Discovery 1
1 William Armstrong Way
Sedgefield
Stockton-On-Tees
TS21 3FH
UK