Protecting You & your Privacy

At AZATOM, we're committed to protecting the privacy and security of our customers and site visitors. The AZATOM team members are customers themselves, of both AZATOM and other internet sites and respect how important privacy is. If you have any questions about how we Protect Your Privacy, contact us to discuss your concerns. We will only use your data to add to your experience.

The following information is provided with the intention to comply with your right to be informed under the General Data Protection Regulation (GDPR). We have also considered your rights under the Privacy and Electronic Communications Regulations.

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We use your information in a number of different ways — what we do depends on the information.

The information below sets this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact details


  • Deliver your purchases to you
  • We need this to perform our contract with you for anything to do with your orders with or fufilled by us
  • Send you service messages by text, e-mail or through our apps, such as order or firmware updates
  • Sending you information by email, SMS, or post, about our new products and services
  • To keep you up to date. We only send this with your permission and always provide an opt-out link/option
  • To prevent and detect fraud against either you or AZATOM
  • Showing you adverts as your browse the web
  • So you can see our latest products and deals
  • Finding out what you, and other customers, like
  • To ensure we are giving you what you want, and to stay ahead of the competition
Your date of birth information

How we use your date of birth


  • Fraud prevention and detection
  • To prevent and detect fraud against either you or AZATOM

Your gender information

How we use your gender information


  • To direct adverts and products that we think you'll love
  • To get you to the products that you want faster

Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items


  • Sell you things
  • We’ve got to do this to perform our contract with you — if you can’t add items into a basket, you won't be able to buy it
  • Provide customer service and support, and handle returns
  • We’ve got to do this to perform our contract with you
  • Finding out what you, and other customers, like
  • To ensure we are giving you what you want, and to stay ahead of the competition
Your payment information

  • This means your card’s security/CVV code (only used during purchasing).

How we use your payment information


  • Take payment, and give refunds
  • We’ve got to do this to perform our contract with you
  • Fraud prevention and detection
  • To prevent and detect fraud against either you or AZATOM

Your contact history with us

What you’ve said to us — for example, over the phone, in an email, on social media or one of our 3rd party store fronts such as Amazon and eBay - How we use your contact history


  • Provide customer service and support
  • We’ve got to do this to perform our contract with you and excell our customer serivce
  • Train our staff
  • So that, when you contact us, you get the best possible customer service we can provide
Information about your phone or laptop, and how you use our website and apps

Information you give us when you browse our site or use our apps, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and apps.

How we use information about your phone or laptop, and how you use our website and apps


  • Improve our website and set default options for you
  • To give you the best possible shopping and support experience
  • Protect our website
  • To prevent and detect fraud against either you or AZATOM – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

Information from accounts you link to us

What we do if you link your social media accounts to us

How we use information from accounts you link to us


  • To enable you to log into our website simply and easily without having to create a specific account
  • To make it easier for you to use and purchase those items you want
  • To provide product recommendations
Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions


  • Run the survey, competition or promotion
  • We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t win
  • You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
  • We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and apps, and developing new products and services. We also on occasions share this information with third parties.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies in the Azatom Group Limited, as sometimes different bits of our group are responsible for different activities (especially licensed ones)
  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
  • Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Klarna where you choose to use their payment service
  • We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.
How to stop marketing messages from - You can stop receiving marketing messages from us at any time. You can do this:

  • Through your account settings
  • By clicking on the ‘unsubscribe’ link in any email
  • By contacting our Customer Service team
  • Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at AZATOM, for example social media).

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target AZATOM banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of AZATOM (for example, your AZATOM search history, and the content you read on AZATOM) or on AZATOM banners or ads you have previously clicked on.
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Service team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the AZATOM website or other AZATOM services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use AZATOM.
We use cookies on our website. For more information on cookies, please see our cookie notice.
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint
  • please don’t hesitate to contact our Customer Service team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at or else through Customer Service via the AZATOM website contact us page. Or if you’d like to, you can write to us at:

Azatom Group Ltd.
Unit 3, Tees Valley Court,
Glenarm Road, Wynyard
TS22 5FE
United Kingdom

What are cookies?

We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.

  1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to cart” and “Remeber me” log in functions.
  2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you are browsing or shopping on AZATOM, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
  4. Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at . Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.